PinnedAlex CespedesThe Power of Boredom (and a Rich Instinct)One is the fuel, the other’s the GPSAug 14, 2023Aug 14, 2023
PinnedAlex CespedesTo Improve Your Life, Stop Trying to Improve YourselfInstead, focus on finding those who already see your valueDec 30, 2020Dec 30, 2020
Alex CespedesinBetter MarketingThe Story Behind “Closing Time” Is the Perfect Marketing LessonBy nature, consumers are primed to hate your first product — but they will love the second oneDec 3, 2020Dec 3, 2020
Alex CespedesinThe StartupWhy the Surest Path to Profits Is Always the Longer OneYour profits never come from the same place as your recognition.Nov 19, 20202Nov 19, 20202